Centering nature and host communities
as key beneficiaries of travel.

NEWS & INSIGHTS | IMPACTFUL STORYTELLING | GLOBAL SUSTAINABILITY PERSPECTIVES

Latest Posts & Insights >>

3 Ways African Destinations Can Leverage the Brand Africa Momentum Now

From boosting cultural tourism to jumping on travel trends, there are ways to shift the narrative of Africa as a tourism destination.

Africa Tourism 2024 Outlook with Voyages Afriq

Voyages Afriq Podcast Guest: Outlook on African tourism 2024 and the state of the industry.

Sustainable Tourism Isn’t Saviorism

It’s high time this industry dropped the “help the communities in the Global South” approach as a way to define sustainable tourism.

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    Sustainable Tourism >>

    5 Immersive Experiences and Hotels in Morocco

    From Marrakech to Agafay and Essaouira, tips on activities and unique hotels for a meaningful trip to Morocco.

    6 Stunning Offbeat Destinations in the Dominican Republic

    Experience the less visited side of the Dominican Republic.

    Where to Stay in Rwanda: 6 Immersive Hotels

    Where to stay in Rwanda on your next visit, from Radisson Blu to boutique hotels and nature lodges.

    Newsletter 6: An Update

    A free edition of my latest newsletter with an update on the past two months. Subscribe for upcoming tourism insights.

    Why You Should Attend the 2023 Book Passage Travel Writers and Photographers Conference

    Improve your travel storytelling skills at Book Passage Travel Writers and Photographers Conference.

    Tourism Lens Podcast: Finding Eco-Friendly Activities on Your Big City Vacation

    On the fourth episode of the Tourism Lens podcast, Shivya Nath talks about the Sustainable Cities.Travel platform she recently co-founded.

    MEET LEBAWIT LILY GIRMA

    Welcome to Tourism Lens.

    Hi, I’m Lebawit. An Ethiopian American lawyer turned award-winning travel journalist and author with 15 years’ experience on the consume and business sides of travel. A global citizen—African-born and raised, educated across three continents and on-the-ground reporter in numerous countries. I’m a fierce, longtime advocate of positively impactful and sustainable tourism.

    I still believe that tourism, when designed with regeneration and community in mind, can tip the scales of imbalance in the world.