Centering nature and host communities
as key beneficiaries of travel.


News & Insights >>

Newsletter 6: An Update

A free edition of my latest newsletter with an update on the past two months. Subscribe for upcoming tourism insights.

Why You Should Attend the 2023 Book Passage Travel Writers and Photographers Conference

Want to improve your travel storytelling skills? Sign up and join me August 10-13 at Book Passage Travel Writers and Photographers Conference in Corte Madera, California.

Tourism Lens Podcast: Finding Eco-Friendly Activities on Your Big City Vacation

On the fourth episode of the Tourism Lens podcast, Shivya Nath talks about the Sustainable Cities.Travel platform she recently co-founded.

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    Sustainable Tourism >>

    5 Immersive Experiences and Hotels in Morocco

    From Marrakech to Agafay and Essaouira, tips on activities and unique hotels for a meaningful trip to Morocco.

    6 Stunning Offbeat Destinations in the Dominican Republic

    Experience the less visited side of the Dominican Republic.

    UNWTO Calls for New Tourism Narratives at 118th Executive Council Meeting in the Dominican Republic

    The UNWTO made a call for “new narratives in tourism” on Caribbean soil. Here’s why I’m here for it.

    Tourism Lens Podcast: The Sargassum Crisis, Coral Reefs and the Conscious Traveler

    Episode 2 features Jake Kheel, VP at Grupo Puntacana Foundation in the Dominican Republic.

    Welcome to the Tourism Lens Podcast

    The Tourism Lens Podcast features sustainable tourism advocates and leaders from all parts of the travel industry, sharing diverse perspectives and solutions.

    6 Ways to Tackle Sargassum on Your Next Caribbean Beach Trip

    From choosing your hotel to going for cultural adventures and becoming an advocate for the islands, here are six ways to tackle sargassum on your next Caribbean beach vacation.


    Welcome to Tourism Lens.

    Hi, I’m Lebawit. Lawyer turned award-winning travel journalist and author with more than 14 years’ experience on the consumer and business sides of travel. A fierce, longtime advocate of positively impactful and sustainable tourism.

    Post-pandemic, global tourism is at a crossroads. That’s why I created Tourism Lens. To continue illuminating “build back better” action from rhetoric. To share meaningful travel stories and analyses that may help in your decision making as tourism board, company, or travel consumer.

    Tourism Lens also provides impactful storytelling training, and sustainable travel guidance. I still believe tourism that’s community-led and centered can tip the scales of imbalance in the world.