Centering nature and host communities
as key beneficiaries of travel.


Latest Posts & Insights >>

Africa Tourism 2024 Outlook with Voyages Afriq

Voyages Afriq Podcast Guest: Outlook on African tourism 2024 and the state of the industry.

Sustainable Tourism Isn’t Saviorism

It’s high time this industry dropped the “help the communities in the Global South” approach as a way to define sustainable tourism.

Where to Stay in Rwanda: 6 Immersive Hotels

Where to stay in Rwanda on your next visit, from Radisson Blu to boutique hotels and nature lodges.

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    Sustainable Tourism >>

    5 Immersive Experiences and Hotels in Morocco

    From Marrakech to Agafay and Essaouira, tips on activities and unique hotels for a meaningful trip to Morocco.

    6 Stunning Offbeat Destinations in the Dominican Republic

    Experience the less visited side of the Dominican Republic.

    Newsletter 6: An Update

    A free edition of my latest newsletter with an update on the past two months. Subscribe for upcoming tourism insights.

    Why You Should Attend the 2023 Book Passage Travel Writers and Photographers Conference

    Improve your travel storytelling skills at Book Passage Travel Writers and Photographers Conference.

    Tourism Lens Podcast: Finding Eco-Friendly Activities on Your Big City Vacation

    On the fourth episode of the Tourism Lens podcast, Shivya Nath talks about the Sustainable Cities.Travel platform she recently co-founded.

    UNWTO Calls for New Tourism Narratives at 118th Executive Council Meeting in the Dominican Republic

    The UNWTO made a call for “new narratives in tourism” on Caribbean soil. Here’s why I’m here for it.


    Welcome to Tourism Lens.

    Hi, I’m Lebawit. An Ethiopian American lawyer turned award-winning travel journalist and author with 15 years’ experience on the consumer and business sides of travel. A global citizen—African-born and raised, educated across three continents and on-the-ground reporter in numerous countries. I’m a fierce, longtime advocate of positively impactful and sustainable tourism.

    Global tourism is facing a changing world amid a climate crisis and deepening inequity. That’s why I created Tourism Lens. To continue illuminating action from rhetoric on making tourism more sustainable and more equitable. To share meaningful travel stories and analyses that may help in your decision making as tourism board, company, content creator or traveler.

    I still believe that when tourism is largely community-led and centered, and preserves the environment, can tip the scales of imbalance in the world.