All-In on Conscious Travel: Welcome Back to Tourism Lens

After more than five years reporting full-time and in-house on travel, plus close to two decades in this industry, I’ve decided to continue to navigate the world of conscious tourism in a bigger, bolder way.

Three years ago, I kicked off Tourism Lens to share conscious travel storytelling, discuss the travel industry openly, and build a community of like-minded travelers, professionals and writers who care about mindful travel.

Life happened, and I spent the next three years reporting for Bloomberg Pursuits It’s where I also successfully pitched and authored Bloomberg News’ first conscious tourism column, the Better Travel Bureau.

This summer, I finally stepped away from the travel reporting grind to focus fully on the work I’ve always believed in most: helping ethical brands and storytellers dedicated to conscious tourism with insights, training and content that’s culturally grounded, equitable and drives transformation.

Why Conscious Travel Matters Now

As you may already know, over the years, I’ve reported from more than 25 countries, lived in eight—navigating cross-cultural living—and worked with tourism boards, cultural organizations, and global media.

What I’ve learned is as true today as it was even 10 years ago: travel and tourism remain all about people—and our choices ripple more powerfully today through communities, with impacts lasting generations.

Since 2020, the stakes are even higher, and conscious travel awareness more urgent than ever.

Overtourism, yes, but also corporations’ choices of profit over people and planet that are continuing for the most part. Take the latest example: Accelerating land dispossession and private takeovers in the Caribbean since the pandemic. It may not be “new”—but the pace is alarming and the consequences on cultural spaces tragic.

In this Tourism Lens podcast episode, I speak with the Jamaica Beach Birthright Environmental Movement (JaBBEM) about the fight for public beach access, the history behind restrictive laws, and what’s at stake for local communities. I am also working on a separate reported story about this.

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Then there are the ongoing marketing campaigns that recycle tropes but leave consumers frustrated in their quest for truth.

In an era of shifting geopolitics, mass relocation, and a wave of digital nomads and retirees crossing borders but also facing pushback in major cities, understanding how to move and travel consciously isn’t optional—it’s become essential.

And yet, there are also positive players in this space and solutions worth amplifying. And there is work here that can help you on your mission to tell more conscious narratives that spark change and bring you influence. This is also where Tourism Lens Media comes in.

What You’ll Find Here

This space is for action, solutions and truth-telling. I’ll share:

• Honest takes about the challenges shaping tourism right now — from climate change to cultural erasure.
• Behind-the-scenes insights from my travels and reporting.
• Input on traveling or relocating ethically, and creating conscious travel content— in ways that create connection and spark change.

How We Can Work Together

In addition to articles and resources, I now work with destinations, conscious brand leaders, and cultural initiatives to tell stories that matter and stand out for the right reasons. My work blends journalism-level depth with industry and sustainability expertise.

Here’s a quick look at how we can collaborate:

• The Conscious Travel Storyteller Webinar – Now available: A comprehensive, interactive six-hour program this Fall for creators, journalists and small ethical brand entrepreneurs who want to learn to tell or elevate conscious tourism stories that resonate and drive change. 10 spots only, at an incredible beta price from now until September 1 only!
• Cultural Strategy & Narrative Development – Move beyond surface-level marketing and build stories rooted in authenticity.
• CEO Media Lab – 1:1 high-touch guidance for ethical brand CEOs and executives ready to lead with integrity and measurable impact (By application only).
• Multimedia Storytelling – including branded content, short-form documentary and editorial features that resonate and last.

Whether you’re a novice travel storyteller, small entrepreneur or a tourism board and ethical brand focused on sustainability, turning purposeful tourism into action becomes seamless.

Start Here

• Explore my culturally-grounded itineraries and conscious move guides in the Shop.
• Sign up for my free quarterly newsletter for insights from conscious tourism creatives and leaders.
• Work with me directly – From cultural strategy to multimedia storytelling, see how I help serious creatives, destinations and brands bring integrity and impact to their work.

Welcome or welcome back — let’s keep pushing for purpose and culture and stand for truth.