7-Day Visibility Sprint

FOR TRAVEL LEADERS & FOUNDERS

You’re making an impact in tourism. But your message isn’t landing.

In 7 days, we sharpen how you describe your work — so media, partners, and the right audiences understand why it matters.

Apply for the 7-Day Sprint

First 5 clients: $850 beta rate. Regular price $2,500.
Delivered in limited weekly slots.

  • You feel overlooked despite doing meaningful work in tourism
  • Your pitches, website, or content feel clear to you — but they are not getting a response
  • You sound like everyone else in “sustainable tourism”
  • You’re ready to fix your lack of visibility — before your next launch, pitch, award submission or partnership opportunity

The problem is almost never the work.
It’s almost always the story.


Not long ago, I was on a call with a tourism leader doing work that deserved a profile story.

But when I initially asked her to describe what she does — she sounded like a press release.

Sustainable.
Transformative.
Disruptive.
Leaving the place better off.

If this had been a real interview for a major media outlet?
Her quotes would have been unusable, despite landing the opportunity.

In an industry flooded with “authentic,” “immersive,” “community-led” or “sustainable”
— the leaders cutting through are the ones who can say something specific,
honest and human that could only be about them.

Through a series of conversations, and an audit, we uncovered what my client wasn’t saying
—what actually made her work in conscious tourism different.
She found her voice, and went on to win a major women’s travel leadership award. True story.

That’s what the 7-Day Visibility Sprint with me will help you do:
get clear on what’s not landing—and what to say instead.

I’ve been on both sides—pitching stories and receiving them for outlets like Bloomberg and Skift.
I know what lands. I also know what gets passed over.

WHO THIS IS FOR

You’re a solo founder, business owner or leader at a tourism organization.
You’re building something that matters — real impact in the travel space.
But your narrative doesn’t match the caliber of what you do.
You’ve tried the usual approaches. Generic messaging. Jargon.
You’ve put your work out there and it’s not getting enough traction.

You’re ready to actually be seen. Not performing, but just clear about why your work exists and why it’s different.

This is for you if:

  • You run a cultural heritage tourism business, adventure tour company, or a conscious travel brand.
  • You’re responsible for how your organization or company tells its story.
  • You know something’s wrong with your narrative but can’t name it.
  • You’re a solo founder or entrepreneur committed to ethical, meaningful tourism.
Apply for the 7-Day Sprint

“You brought my story to the front in a powerful way.  My voice is sharper, more quotable, and genuinely mine.”

Yahnny San-Luis Wallgren

Founder & Owner, Nomado | Stockholm, Sweden

WHAT YOU WALK AWAY WITH

7 days. Two calls. Clear direction on how to talk about your work.

  • A written diagnosis of why your narrative isn’t converting – what’s missing vs. what works.
  • Three narrative pillars you can use immediately.
  • Your single strongest opening line — something only you can say.
  • Your concrete next three moves — no guessing, no overwhelm.
Apply for the 7-Day Sprint

Led by a journalist who spent more than 15 years interviewing travel executives, crafting and teaching impactful messaging, and knowing which stories break through.

HOW IT WORKS

No lengthy process. No overwhelm.

Just clarity in your language and storytelling — fast.

01

You send what you have

Website, bio, any materials that show how you currently tell your story. I review everything before we speak.

02

We have a 60-minute
1:1 virtual call

I ask, you talk, we exchange. Recorded and sent back to you.

03

I send a final brief your way.
Then we have a debrief call.

We walk through the findings together. You leave ready to move.


Day 1-2: Submit materials. Day 3-4: I review, audit and prepare your analysis. Day 5: Your 60-minute call.
Day 6: I create your brief. Day 7: 30-Min Debrief Call. *This is the typical flow. Timeline varies based on our schedules and in weekly slots.

WHY WORK WITH ME

I’ve pitched award-winning stories, fielded pitches, and interviewed hundreds of tourism leaders, founders, and executives. I know how quickly meaningful tourism work gets lost when the message isn’t clear.

  • “Lily knows exactly what resonates with audiences and media alike. She’ll help you position yourself strategically and communicate with the kind of clarity that opens doors. The positioning work she’s done for me is already opening doors I didn’t think were possible. I’m deeply grateful.”
    YAHNNY SAN-LUIS WALLGREN
    Former CEO, Klattermusen Experiences
    + 2026 Women Leaders in Travel & Hospitality Award
  • “Lily Girma brings reflection, deep context and solutions – she has a true gift for listening and an independent spirit that consistently leads to stories that are unexpected, thoughtful and deeply impactful.”
    CASS SANTANDER
    Former PR Manager, Explore Asheville CVB
  • “Lily takes a people-first approach and is holistic in her loyalty — honest with readers about a destination while prioritizing the interests and dignity of local people. She produces top quality work that inspires, educates and leaves you feeling more connected to your global neighbors.”
    KAREN BOEHL
    Product Marketing, Pinterest
  • “A pleasure to work with. We knew from Lily’s work that her perspective as a journalist with special attention to cultural heritage, sustainability and inclusion would be invaluable.”
    MEGHAN AFTOSMIS MURPHY
    National Media Strategist, Thompson & Co Public Relations

Ready to Gain Traction?

Clarity Commitment: Complete the sprint—and if anything in your final brief isn’t clear,
we’ll refine it together in your debrief call.

7 days. TWO BRIEF CALLs. Your story finally landing.

US $850

Limited special for first five clients only.
After the beta round, this offer moves to $2,500.

Intake material reviewed before your session.
60-minute call analysis – recorded.
Visibility brief delivered in 7 days.
Up to 3 narrative angles specific to you.
Your strongest hook identified.
Your first three moves – after the call.
30-min debrief call at end included.

Apply for the 7-Day Sprint

Frequently Asked Questions

What you need to know to get started.

Just yourself and honesty. You’ll submit materials before our call that relate to the specific help you need (for example: website, bio, recent pitches, and some marketing copy—maximum 5 major sources), and I’ll do the audit. Come ready to talk about why you built what you built — the real reason, not the polished version.
All of it, of course, remains private but recorded for you to review again later.

Two things:
(1) Your current materials — website, bio, recent press coverage, social content, anything showing how you currently talk about your work. Send five major examples for the specific project or specific goal.

(2) A 2-question intake form I’ll send you: “What’s your biggest visibility challenge?” and “What part of your story do you think you’re not telling?”

That’s completely normal. Most clients know something’s off with their narrative but can’t name it. That’s exactly what the sprint diagnoses. In our first call, we’ll figure it out together.

No. This is narrative work — we look at how your story actually comes through to anyone, including media, partners and audiences. It’s a focused, high-touch diagnostic, not a done-for-you PR service. Speaking opportunities, collaborations, and media coverage — all of it flows from a clear narrative. Results will also depend on your full participation and implementation.

No. This isn’t a PR service. What you get is the narrative and positioning so you (or your PR team) can pitch with something actually worth saying. The difference is huge.

I’ll send you the intake form and a list of materials to gather. You’ll have 48 hours to submit everything. Once I review it, we’ll schedule your 60-minute call within the following 7 days, per our respective schedules.

You’ll have a Visibility Brief — your narrative audit, three positioning angles, your strongest hook, and three next moves. From there, you can either implement on your own or we can talk about ongoing coaching through my CEO Media Lab (separate engagement).

ABOUT LEBAWIT LILY GIRMA

Founder, Tourism Lens Media

I’m Lebawit Lily Girma — a third-culture global citizen, trained lawyer and for 15 years one of the most embedded US travel journalists and editors covering conscious tourism, including cultural heritage, and community-based travel across the Caribbean, Central America and beyond. I’ve reported for Bloomberg, BBC Travel and Skift, among numerous top-tier outlets. I’ve consulted for national tourism boards, and recently designed a community-centered cultural heritage storytelling course for George Washington University. I’ve sat across from hundreds of tourism leaders in interviews and on media stages. More about me here.

Let’s get to what’s not landing — and what to say instead.

Apply for the 7-Day Sprint